The Intertwined Rise of Mobile Phones and Voice Searches
How many use their phone for voice searches? Today, our guest blogger, Josh Wardini, provides insight into the correlation between the two with an infographic.
It seems that just yesterday voice searches were still an up-and-coming trend, getting better and smarter by the day but still miles away from becoming anything close to a mainstream thing.
Yet, voice searches are now radically changing the way people interact with their devices. In fact, we've reached a point where you’re losing a fair share of your traffic if your website is not optimized for voice searches.
The main reason why voice is slowly but surely becoming the primary method of online searching is fairly simple, as well as logical - mobile phones.
According to official Google statements, more than 50% of search queries on a global level come from mobile devices. Our phones have taken over the reins from computers as the primary means of communicating with the Internet, something the following graph perfectly illustrates:
Share of online searches initiated on a mobile device, by industry, via Hitwise
And, as it turns out, voice searches and mobiles phones appear to be a match made in heaven.
Aware that mobile phones and voice searches are as natural of a combination as it gets, Google recently put into effect its widely dreaded mobile-first index. This index means that a page’s ranking is decided primarily by how it ranks on mobile phones, not desktop machines. Mobile-first index is the latest piece of the current SEO puzzle, so the only way to rank in 2018 (besides having good content and great UX) is to make sure your website is optimized for mobile phones and voice searches. We’re here to help you fully understand optimizing a website in accordance with the last entry on that list.
If you’d like to learn more about how to align with the Google's shift towards voice searches, the infographic on SEOTribunal will offer you a comprehensive research about how voice search works and which businesses stand to benefit most from optimizing for it.
The infographic also goes through the basics of voice search SEO, which makes it a great place to start planning on how to prepare your website for the voice search revolution that’s already upon us.